Creating an engaging and meaningful listing is more important now than ever. Prospective homebuyers do the majority
of their searching online, both on mobile devices and desktop computers.
If you’re selling your home, it’s worth learning about the latest and greatest strategies for crafting a listing.
Making a big impression online when listing your home can make all the difference when it comes to attracting the
right buyer.
Give a detained description & make it catchy
When listing your property, be as thorough and alluring as possible. Create a compelling heading to catch the
attention of homebuyers. For example, instead of saying,“Three bedroom home for sale”, opt for something like,“
Gorgeous three bedroom lakefront home ready for its new owner”.
When describing the property, provide details to create a well-rounded view of what the potential homebuyer can
expect. This includes the number of rooms, square footage, yard details and more. Be realistic, but not
pessimistic.
Highlight special features
If your home has any special amenities or features, let those shine in the listing description. For example, if your
bathroom has a jacuzzi, describe this feature and highlight it with professional photos.
Homebuyers are typically exploring multiple listings at once, so it’s essential to highlight features which can
separate your property from competition.
Use excellent pictures
Studies have proven professional photography can help listings to be sold up to 50 times quicker. Having high-quality
photos showcases your home in a better light than blurry, unfocused photos.
Having good pictures of your property shows a level of professionalism and seriousness which can appeal to
homebuyers. Be sure to include clear photos of both the exterior and interior of the house.
Being honest and engaging with your listing post can help you reach your target audience of potential homebuyers.
Consider reaching out to a local real estate professional for the best tips on how to make your listing post
glow.