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5 Ways Professional Staging Advice Can Help Sell a Home

by Shelly Eshelman 03/15/2020


Image by Mark McCammon from Pexels

Staging is a marketing tool, not an exercise in decorating for living comfort. Professional real estate stagers should be a member of your team when you want to sell your home quickly and for top dollar.

Even if you have a go-getter real estate agent and your home is in a great neighborhood, consider staging as a way to enhance value and prompt an acceptable offer in the least amount of time. Your stager will target the "right" buyer, based on price, features and demographics, to achieve results.

Planting a "Buy Idea"

Contrary to the popular notion of staging, it does not involve an effort to "sell," but rather encourages the  buyer to envision living in a particular home. Savvy buyers will already have determined that a specific property is within their budget, that it has the right number of bedrooms and bathrooms, and that the location is a desirable option. Staging will reinforce the notion that the "good life" can become reality in that house.

Focusing on "Best" Features

A professional stager will not attempt to highlight every feature of the home. The purpose is to provide a prospective buyer with a memorable impression that distinguishes a particular property from all others. Your stager will discuss with you the best ways to create a lasting impression, but be prepared to remove overly personal accessories for the duration of the home's time on the market.

Minimizing Awkwardness

No home is perfect. Whether it's a matter of perception or personal preference, most houses have at least one space that can seem difficult. A professional stager might disguise a perceived fault, or may suggest a remedy. Common requests include repainting a room, clearing kitchen and bath clutter, or pulling weeds and placing pots full of colorful flowers near the front door to boost curb appeal.

Maximizing Existing Space

Your stager might want to remove or rearrange furniture, or ask you to pack up and store out-of-season clothing, books, sports equipment and toys. Understand that once the home sells, you will have to begin packing anyway, and spacious interiors are a selling tool. Let prospective buyers get a sense of possibilities as they walk through your home!

Magnifying Value

Assuming that your home is clean, well-maintained and reasonably priced, professional staging is the best way to provoke the emotional reaction that will prompt a prospective buyer to submit an offer. Staged homes typically sell faster and at higher prices than comparable unstaged property. The higher selling price will undoubtedly pay the fee!

About the Author
Author

Shelly Eshelman

My sole purpose is not just to have clients. My life’s purpose and mission is to create more Homes for Special Needs Adults, the disabled and senior citizens.

Having many years in Real Estate as well as lending experience allows me to understand all the aspects of the transaction, to share my knowledge with you. 

I am third generation Real Estate Broker Entrepreneur and helped my grandmother drop flyers door to door as a little girl for her business. She taught me so much, which molded me to become the realtor and person I am today.

Scope of work:

Buyer’s looking to buy and seller’s looking to sell. 

All areas of Southern California. My areas of focus: 

Luxury Home Sales

Residential Homes Sales.

Turn Around Sales 

Mission to be Sold Fast homes. 

I work with all different types of situations. Divorce, Probate, trusts,

REO’s, fix and Flips and more.

Need someone to manage the properties/homes? I offer 

Property Management Services for both residential and commercial.

Additional services and Business areas:

Rental properties and Residential Property Management Services to help renters find homes to move into and landlords to find great tenants. 

Concierge Service For tenants "Free of Charge for tenants"

●Commercial Sales and Property Management

●Consulting, selling, startups for:

●Adults with Mental Disabilities (ARF’s)

● Residential Care Facilities (RCFE’s)

● Skilled Nursing Homes (SNIF’s)

●Urgent Care setups/Exiting,

●Radiography-MRI & CT

Education/Certifications:

● MBA in Business and en-thesis in Project Management, ● BA in Business

● AA in Real Estate

● Certification in Real Estate ● DSP I & DSP II ● CPI Training ● Admin Cert’s for RCFE & ARF

Published Author of the following books: 

1. 27 Mistakes First-Time Home Buyers Make And How To Avoid Them

2. How To Sell Your Homes For More Money

3. How To Sell Homes Fast For Top Dollar